REPORT
The European crypto market is evolving rapidly, with investors and financial institutions increasingly embracing digital assets.
But what does this shift mean for financial institutions? Where is client demand the highest, and how can FIs position themselves for success?
This exclusive report by Bitpanda Technology Solutions, in collaboration with zeb consulting, uncovers the growing demand for digital assets across Europe. Backed by survey data from over 10,000+ respondents across 13 countries, it offers deep insights into investor behavior, institutional readiness, and the role of regulation in shaping the future of crypto adoption.
The report provides answers to six main research questions:
General market size: How large is the European investor market in general?
Crypto savviness: How open are investors in Europe to crypto investments?
Investor behavior: How and by means of which products and providers do investors gain exposure to crypto assets?
Client demand: What is the real or perceived client demand for investments in crypto assets among established financial institutions?
Crypto road map: To what extent are European FIs intending to launch a crypto offering (supply)?
Sourcing: How do these financial institutions typically plan to provide access to crypto (sourcing)?
Financial institutions looking to understand crypto trends
Strategy and innovation teams evaluating digital asset offerings
Fintechs, asset managers, and banks planning to enter the crypto space
