New
Intermediate
Lesson 43
6 min

What are NFT marketplaces?

Non-fungible tokens (NFTs) are digital assets that represent unique items in the digital world, fundamentally reshaping our perception of ownership and value in recent years. Each NFT is one of a kind, ranging from digital art and music to virtual real estate and more. These tokens are based on blockchain technology—a decentralised database ensuring secure and immutable ownership verification.

But where are NFTs traded, and how do these digital marketplaces work? You’ll find all this and more in this article.

An NFT marketplace is a platform where users can buy, sell, trade or auction NFTs. These platforms resemble traditional online marketplaces like eBay, Etsy or Amazon but specialise in trading blockchain-based digital assets. NFT marketplaces use decentralised platforms like Ethereum to facilitate transactions and offer tools that simplify and secure trading.

Differences from other digital marketplaces

The main distinction between NFT marketplaces and other digital marketplaces lies in the uniqueness of the traded items. While most e-commerce platforms deal with digital goods like music or books that can be mass-produced, each NFT is unique or part of a highly limited series, often giving it greater value.

Centralised vs decentralised NFT marketplaces

NFT marketplaces can be divided into centralised and decentralised platforms. Centralised marketplaces are typically managed by an organisation, offering fast transactions and user-friendly interfaces. Decentralised marketplaces, on the other hand, operate on blockchain technology, reducing the control of a single entity and enabling peer-to-peer transactions, often with lower fees.

Functionality of NFT marketplaces

NFT marketplaces are not just platforms for buying and selling digital assets; they also offer interactive environments with various features:

  • User registration and digital wallet setup: Users need to register and set up a digital wallet to carry out transactions. These wallets are essential for acquiring and trading NFTs.

  • Asset listing: Users can list their digital goods for sale or auction, including uploading files and setting sales terms.

  • Smart contracts for secure transactions: Transactions on NFT marketplaces are managed through smart contracts, which automatically enforce buying or selling conditions, ensuring security and reliability.

  • Advanced search and filter options: NFT marketplaces offer advanced search tools to help users quickly find specific NFTs. Filters allow sorting by category, price and other criteria.

Revenue streams for NFT marketplaces

NFT marketplaces generate income through transaction fees, listing fees, advertising, premium services and crowdfunding campaigns. These streams allow platforms to grow and improve their services. Additional income may come from advertising space, sponsorships, and membership packages that grant access to exclusive features or benefits.

Types of NFT marketplaces

There are various types of NFT marketplaces catering to specific needs and interests:

  • General marketplaces: Platforms like OpenSea and Rarible offer a wide range of NFTs across different categories.

  • Art-focused marketplaces: Platforms like Foundation and SuperRare specialise in digital art, serving both artists and collectors.

  • Gaming and virtual world marketplaces: Platforms like Axie Infinity and Decentraland offer NFTs used in games or virtual worlds.

  • Music and entertainment marketplaces: These platforms sell or auction NFTs related to music and other media.

  • Sports and collectibles marketplaces: Platforms like NBA Top Shot specialise in sports memorabilia and collectibles as NFTs.

  • Utility-based marketplaces: These offer NFTs providing real-world services, memberships or event access.

  • OpenSea: As the largest and most versatile NFT marketplace, OpenSea supports various NFTs, including art, domain names, virtual worlds and sports cards. Its user-friendly interface allows even beginners to create, list and trade NFTs effortlessly. OpenSea also features an auction function for dynamic pricing.

  • Rarible: Known for its community governance, Rarible allows token holders to vote on significant platform updates and changes. The platform focuses on art, photography, metaverse assets and more.

  • Foundation: A digital art-centric platform bridging artists and collectors, Foundation operates on an invite-only basis where existing members can invite new NFT creators.

Niche marketplaces

  • NBA Top Shot: Revolutionising sports memorabilia collection, this platform offers significant basketball moments as NFTs hosted on the Flow blockchain.

  • Zora: Specialising in limited-edition music and art, Zora enables creators to sell directly to the community and receive royalties on resales.

Sorare: A global fantasy football marketplace where users can buy, sell and manage football player cards as NFTs, which can also be used in fantasy football games.

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Choosing an NFT marketplace

Selecting the right marketplace depends on the type of NFTs you want to trade, the associated fees, and the community you wish to join. Some platforms are particularly beneficial for artists, while others offer better features for collectors.

Minting NFTs

Most marketplaces provide tools for users to create their own NFTs (known as “minting”). This process involves uploading digital files to the platform and setting parameters such as royalty fees for future sales.

NFT marketplaces enable creators to receive a percentage of every resale of their work automatically through smart contracts. This model not only offers a new revenue stream but also promotes the creation of original digital content.

Conclusion

NFT marketplaces provide a platform for buying and selling digital assets while fostering creativity and offering financial incentives for creating and trading NFTs. As an individual, you can participate in this innovative digital economy worldwide, both as a buyer and seller. NFTs are fundamentally transforming the way we think about ownership and value in the digital age.

In the long term, this could disrupt established markets for digital and physical goods and lead to significant changes in how copyright and ownership are handled in the internet era.

Frequently Asked Questions (FAQ) About NFT marketplaces

What is an NFT?

An NFT, or "non-fungible token," is a digital asset that represents uniqueness and ownership on a blockchain. Unlike cryptocurrencies like Bitcoin, which are interchangeable, each NFT is one of a kind.

How do you create an NFT?

Creating an NFT, known as "minting," involves registering a digital item on a blockchain. This process secures ownership and copyright for the creator. Minting is usually done on platforms compatible with blockchains like Ethereum.

How are NFT marketplaces different from traditional digital marketplaces?

NFT marketplaces focus on trading unique, non-replicable assets secured by blockchain technology. Unlike traditional marketplaces, which often deal in bulk items, NFTs are often limited-edition or one-of-a-kind, which can drive their value.

What types of NFTs are there?

NFTs come in many forms, including Digital Art, Music, Videos, Collectibles or Virtual Real Estate. Each type has its own unique attributes and value.

How do auctions work on NFT marketplaces?

Many NFT marketplaces use auction systems where buyers bid on NFTs. These can be time-limited auctions, where the highest bidder wins when the timer ends, or open auctions, where sellers accept bids before deciding to sell.

What payment methods are accepted on NFT marketplaces?

Most platforms accept cryptocurrencies like Ethereum since many NFTs are based on the Ethereum blockchain. Some marketplaces also accept traditional payment methods, such as credit cards or PayPal, to attract a wider audience.

How can you verify the authenticity of an NFT?

The authenticity of an NFT can be verified by checking its transaction history and smart contract on the blockchain. Trusted marketplaces provide detailed information about each NFT, including its origin and ownership record.

Can you buy and sell NFTs on different blockchain platforms?

Yes, while many NFTs are based on Ethereum, other blockchains like Binance Smart Chain, Flow by Dapper Labs, and Tezos also support NFT transactions. Some marketplaces specialize in a single blockchain, while others operate across multiple chains.

How secure are NFT marketplaces?

The security of an NFT marketplace depends on its infrastructure and the blockchain it uses. Look for platforms with strong security protocols and good reviews from their communities to minimize risk.

Are there risks to buying NFTs?

Like any investment, NFTs come with risks. These include market volatility, liquidity challenges, and potential technological vulnerabilities. Additionally, the value of some NFTs is closely tied to trends and market demand, which can result in sudden and unpredictable price changes.

DISCLAIMER

This article does not constitute investment advice, nor is it an offer or invitation to purchase any crypto assets.

This article is for general purposes of information only and no representation or warranty, either expressed or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of this article or opinions contained herein. 

Some statements contained in this article may be of future expectations that are based on our current views and assumptions and involve uncertainties that could cause actual results, performance or events which differ from those statements. 

None of the Bitpanda GmbH nor any of its affiliates, advisors or representatives shall have any liability whatsoever arising in connection with this article. 

Please note that an investment in crypto assets carries risks in addition to the opportunities described above.